Like its name says, this rich cream defines curls, making them soft and shiny. It also reduces frizz and has a slight hold factor so the curls stay beautiful all day.This rich, nourishing cream moisturizes and perfects the pattern of your curls for more bounce per ounce. With frizz-fighting properties and a slight hold for beautifully defined curls that last all day and night.Run through damp or dry hair. Leave in. Diffuse or air dry